THE REFLECTION OF EMBEDDED CULTURE THROUGH THE DIRECTIVE SPEECH ACTS IN THE SOCIAL DILEMMA DOCUMENTARY

Abstract

In daily life, humans as social beings interact with one another to fulfill their needs. In this case, they tend to use various forms of communication, depending on the purpose. These patterns indicate the culture embraced by the speaker. It is reflected in the values they profess. Related to these phenomena, this study is aimed to analyze the embedded values reflected through the directive speech acts in an American Netflix documentary entitled “The Social Dilemma.” Revealing the negative side of social media, this documentary provides its viewers with the thoughts of technologists, researchers, and also activists with an interest in humanity. Through a descriptive qualitative method, it is found the direct and indirect types of directive speech acts of ordering, forbidding, advising, commanding, and suggesting reflect an embeddedness culture with security and self-discipline as the main values. The results of this study show that the value of security is dominating. These values are indicating the purpose of avoiding children and society from social media addiction.