VIOLATION OF POLITENESS PRINCIPLE IN THE SOCIAL MEDIA YOUTUBE
DOI:
https://doi.org/10.37301/culingua.v4i1.143Keywords:
maxims of politeness principles, politeness, social media, violationAbstract
Being polite is necessary for certain situations because it is closely related to others. Thus, when saying something, a speaker is expected to consider the context. This article describes the violation of politeness principles by social media users, youtube in communication. The data were the utterances categorized as violating the maxims of politeness principles taken from a youtube channel of an Indonesian artist Luthfia Gazali named Luthfia Gazali Youtube Channel. The analysis was conducted by using the concept of politeness principles related to the context. All utterances will be connected with everything that embodies the emergence of hose utterances (explain more) The result of the study is narratively presented. The data analysis found that the speakers violated four maxims out of six maxims of politeness. They are tact, generosity, approbation, and sympathy maxim. The approbation maxim occurs more than others because this social media becomes the means to express anger and disappointment toward the video posted by Luthfia Gazali Youtube Channel.
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