A MULTIMODAL ANALYSIS OF RELIGIOUS POSTERS IN GHANA
DOI:
https://doi.org/10.37301/culingua.v4i1.129Keywords:
Linguistic Landscape, Multimodality, Semiotic Resource, Religion, GhanaAbstract
This paper focused on the various roles multimodal posters play in the three major religions in Ghana i.e. Christianity, Islam and Traditional Religion, and also tried to investigate how these multimodal posters influence the lives of the general public. The researcher used primary sources to gather the data. Photographs of religion related posters were taken from church, shrine, mosque etc. premises or roadsides. Using purposive sampling the researcher employed semi-structured interview as the data collection strategy. This study works within the framework of Kress (2011) Multimodal Discourse Analysis theory; thus, it was used to analyze the multimodal posters employed by three religions in Ghana. The study revealed that posters involving multimodal resources specifically depicted the kind of faith or religion, and also performed symbolic functions which relate to persons differently based on their experiences. Again, this paper revealed that multimodal posters served as reinforcers, reminders and source of steadfastness in the faith. The research also showed how these posters influence the lives of the general public, such that symbolic information is shared, and also serve as a marketing tool for the religious denominations.
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